March 5, 2018
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Gen Z cycing
Gen-Z
Gen Z Cycling is a community of teams, partners, sponsors, competitive and amateur cyclists that maximize the benefits of cycling club membership by enjoying each other’s presence. At the Gen Z Cycling Academy, we educate future champions in the development of growing a social media audience. We teach them how to create useful content and how to spread it via the various existing platforms.
Challenge
E-racing is hot, to professionalise Gen Z's e-racing broadcast trough live streaming we developped a 3D animated logo for their channels.
GEN-Z
Professionalizing E-race live broadcasting by creating a custom ident for the streaming channel of GenZ e-racing.
Goals
Increase the brand awareness
3D
Make an interesting conversion of the existing 2D brand